A Re-take on RevOps

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I’d written my musings on Sales Ops about 2 years ago and since then, the role has evolved (and hopefully so have I) into RevOps, where the focus has been on eliminating silos and redundancies across functions and aligning to the end-to-end customer lifecycle.

Apart from the few amazing folks in the role, like Rosalyn Santa Elena and Jeff Ignacio who have an amazing understanding of the function, but there’s a general lack of understanding and definition around the role and more specifically misconceptions around what RevOps is and is NOT. For instance: RevOps is often mistaken for a business systems/CRM administration role, while that is a part of RevOps it’s not what defines the function.

If we think about the history and origin of the role, a lot of it comes from the legacy SalesOps role some 10+ years ago which was mainly began as a reporting and analytics function and expanded to cover the 3 pillars of:

• People

• Process

• Platforms/Technologies

With that in mind and the expansion of the role, I’ve come up with my own four dimensions of RevOps