April 6, 2018
TwentyPine.com
There is a lot of content defining Sales Operations and how best to utilize the role. However, it is difficult to find one source that breaks down all of the functions and capabilities of the position. The most common questions I see on the topic...
April 6, 2018
LinkedIn.com
In the digital age, the quest for power follows a similar path as the key characters of HBO Exclusive series Game Of Thrones. Key players are battling each other to not only stay relevant but command the highest percentage of your attention.
Digital Platforms: Game of Thrones
The “Near Me” Opportunity
Whether to prioritize mobile or desktop investment continues to be a debate for consumer brands. Even with analytical advancements in data collection on device use, brands still struggle to find the right balance. This challenge is especially prominent for restaurants, as evidenced ...
L2Inc.com
September 15, 2017
Where Auto Brands Can Shift Budgets
After seven years of constant acceleration, U.S. auto sales growth is stalling. In the face of this downshift, investments in digital sales tools and connected car technology will differentiate the winners from the losers. Digital IQ vs. growth. Today, the average car buyer visits only two ...
L2Inc.com
May 26, 2017
April 17, 2017
L2Inc.com
Linkedin announced last week the rollout of “Smarter Messaging”, a Google Hangouts and Facebook Messenger lookalike that lets users communicate in real-time. As messaging becomes the next hot area for brand investment, social messaging platforms are partially replacing ...
LinkedIn Gets Chatty
July 13, 2017
L2Inc.com
Advertisers frequently debate the advantages of programmatic versus direct buying. While programmatic buys can provide brands with scalability and are more efficient in terms of spend, questionable ad placements can negatively impact consumers' perceptions of brands. However ...
YouTube: The Good, The Bad, and The Ugly
Advertisers Flock to Front Page of Internet
Mobile-first news aggregator Reddit announced new video advertising capabilities this week, in addition to a revamped self-serve buying platform. Along with previously announced features including profile pages for select publishers and promoted posts, the strategy helps Reddit ...
L2Inc.com
June 22, 2017
July 26, 2017
L2Inc.com
It's been an exciting first half of 2017 for Snapchat. To compete with major players and increase ad revenue, the new kid on the block ramped up its roadmap and made some strategic moves by announcing partnerships and rolling out marquee feature enhancements. We took ...